Social media and direct revenue…

Hmmm. Still talking about Dell. And this time it sounds like a Harry Potter title. The only difference is that this actually happened!

The company that initially got engaged in social media to repair the Dell Hell reputation damage, has now produced $1 million in revenue directly through Twitter! Dell’s Twitter followers receive messages when discounted products become available in the company’s Home Outlet Store.

But the biggest benefit of all for Dell is not the revenue from Twitter. It is the open dialogue the company now has with its customers which is directly contributing to its word-of-mouth approval rating.

“All was well”, Harry Potter would say.

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